Happy International Bat Appreciation Day. Really! It is also National Cheese Ball Day as I learned when I walked into the gym this morning and the front desk staff wished me a happy cheese ball day. Wow, what a start to my day, and no, I am not celebrating either one in any special way, except maybe to tell you about how there are things we might not like in life, but have to endure anyway.
Unlike my cousin Kristin who studies bats and produced an award winning short film about the amazing mammals, I am not a lover of bats. Maybe it’s the way they look or squeak, or the vampire fantasy of Dracula that creeps me out. I do however understand their critical importance to our ecosystem, and appreciate the work they do, but when I see them flying at night, I duck. I don’t enjoy bats, but they do so much good.
I’m a health coach and I love the work I do. My mission is to help people with lifestyle change around nutrition, activity, sleep, relationships, stress, etc., to better support their health and happiness. I love meeting with clients, doing talks on health topics, and seeing people learn and grow and change through the coaching process, or because of the information I shared. However, there is one thing I don’t really enjoy about health coaching, but I know it is good for business, and that is social media. I am uncomfortable with putting myself out there, and each day I have to push myself to post something interesting, thought provoking, or inspiring.
Speaking with people 1:1, or in groups face to face is great and energizes me, but to send a message out into the universe, not knowing who will see it, or what they will think, is somewhat difficult for me. Likes, hearts, and comments are nice, but what about all of those other people who saw something I posted and didn’t comment? What did they think? I want to know!
It is good and necessary for people to see me and understand what I do, especially without a brick and mortar physical space where I can advertise my services. If I don’t tell people about myself, and my business, I can’t fulfill my mission to help people feel better. Knowing this helps me push though with marketing and social media.
Social media is good for my health coaching business; just like bats are good for our world, but that doesn’t mean I have to like it, or them.
Are there things that you don’t like about your job, but you push through because it is good and necessary? Share it here. I’d love to hear from you!
If you want to know more about bats, check out Kristin’s blog today on her website www.kristintieche.com and view her award winning short film, Invisible Mammal on YouTube.